Work
A curated set of product design, Shopify, and front-end implementation projects — from brand systems and marketing websites to e-commerce storefronts.
Ecommerce Systems
Ecommerce SystemsBrand & IdentityTEEZ Storefront Concept & Build
Independent Shopify storefront concept for a direct-to-consumer intimacy and wellness brand — built from scratch to explore how premium e-commerce can communicate product value without explicit sexual language, suggestive imagery, or unsupported ingredient claims.
Ecommerce SystemsBrand & IdentitySANA Brand & Storefront Build
Built SANA's brand identity and Shopify storefront from scratch — logo, voice, and color system, a metafields-driven product architecture, subscriptions and volume discounts, mobile-first performance work, and the brand's first paid-media campaigns.
Ecommerce SystemsStrike Storefront Build
Built a Shopify storefront from scratch for a direct-to-consumer hemp and cannabis brand — a structured multi-line product catalog, shared strain-based filtering, and an ongoing lab-certificate (COA) compliance system.
Ecommerce SystemsFirstline Wholesale Access Control Rebuild
Rebuilt access control for an existing 17.5k-SKU WooCommerce wholesale store — server-side buyer-state gating, a hardened registration/approval flow, and a caching policy safe for dynamic, buyer-specific content — delivered through a phased, approval-gated roadmap.
Brand & Identity
Brand & IdentityCustom WebsitesBrand & Website Build
Ground-up brand identity system and bilingual production website for a multi-division IoT company — an engagement that began as a visual refresh and became a full brand build.
Custom Websites
Custom WebsitesVita Organica Site Build & Infrastructure Handoff
Built a B2B marketing site with a custom lead-generation funnel and an interactive product-mockup tool for a private-label supplement manufacturer, then executed a full production infrastructure handoff to the client's own accounts with zero downtime.
Custom WebsitesAlberto Olivero Portfolio Build
Built a Next.js portfolio site for an independent graphic designer to present branding and design work as structured case studies, then migrated its tooling and audited it for performance and code quality.